Meroso Foods has a deep-rooted history as Belgium-based food manufacturer. Different milestones throughout more than 60 years have made the company and its product portfolio what it is today.
Read more below.
The company is established in Ramsdonk by the Vrancaert family.
This family-owned business starts with the production of waffles and biscuits.
A range of traditional Belgian chocolates is added under the Vrancaert brand name.
1972 – 1977
The American multinational Borden Foods Inc., no. 4 in food on the American market, gradually acquires the ownership of Vrancaert to become Borden Belgium.
Borden Belgium acquires the waffle producer Suzy Waffles in Buizingen.
Two new products are added to the portfolio of Borden Belgium:
• ReaLemon & ReaLime lemon & lime juices
• Hemo Instant cocoa drink
Borden Belgium reorganizes and moves the production of all bakery products to the Suzy Waffles plant.
The installation of a production line in Ramsdonk marks the official European launch of ReaLemon & ReaLime lemon & lime juices, the no. 1 brand in the USA.
Combined with a Belgium-based marketing and sales office, the ReaLemon & ReaLime brand are successfully expanded in Europe, Middle -& Far East.
Borden Belgium scales up its production of Belgian chocolate truffles to an industrial level. Successfully linking their knowledge, craftmanship and the reputation of traditional Belgian chocolates with an efficient and qualitative industrial approach.
Borden Foods Inc. sells Suzy Waffles to a French company named Brossard. Later the company and brand will be sold to the Belgian company Lotus Bakeries.
On both chocolate production lines Ramsdonk focus is put on the production of Belgian chocolate truffles.
Fantasy cocoa truffles remain part of the product assortment, but with lower priority and scale.
After a management buy-out, Borden Belgium becomes Meroso Foods.
The existing know-how, experience and international approach are the base of further international expansion.
Meroso Foods receives higher level of BRC & IFS Certification.
Hemo Instant cocoa drink is sold to the Greek company Yiotis.
Meroso Foods focuses on the further expansion of the two remaining product groups in its portfolio:
- ReaLemon & ReaLime lemon & lime juices
- Lemaître Belgian chocolate truffels